Revolutionizing Museums: Inovance Industrial's Interactive Journey

Shenzhen Iwin's Design Merges History with High-Tech

Inovance Industrial, an automation museum designed by Shenzhen Iwin Visual Technology Co., Ltd, stands as a testament to China's industrial evolution, offering visitors an immersive journey through the nation's technological advancements.

The museum's design draws inspiration from the profound history of industrial civilization. Mimicking water droplets, central island booths are strategically placed across the ground floor, with floor textures resembling a river's flow, symbolizing the transformation from small accumulations of water into a mighty river. This metaphor extends vertically, with floating belts on the first floor that connect various thematic areas, infusing the space with light and transparency.

Distinctive in its approach, Inovance Industrial is the first museum in China dedicated to the display of automation equipment and components. It provides a systematic overview of industrial civilization, technological evolution, and future prospects. The museum's intelligent features, including 3D interactive experiences, offer visitors a profound understanding of the manufacturing industry's revolutionary journey.

Technologically advanced, the museum employs LED displays, touchscreens, dynamic ring screens, interactive robotic arms, and miniature models, all orchestrated by multimedia control technology. This intelligent performing system not only enhances the artistic atmosphere but also bridges the gap between art and advanced technology.

Spanning a floor space of 2160 square meters, the museum is a hub for intelligent manufacturing and industrial control. It serves as a beacon for science education and industrial tourism, with Shenzhen Iwin Visual Technology Co., Ltd at the helm of its design and execution. The interactive exhibition hall operates on the cutting edge of modern visual effects, employing light, electricity, animation, and film to create an immersive audio-visual experience.

Located in Suzhou, Jiangsu Province, the project was developed over a year, from January 2022 to its grand opening in December 2023. The design team faced the challenge of encapsulating the vast narrative of industrial civilization in an engaging, immersive format. By integrating interactive screens, spaces for electric vehicles, and smart lifts, they achieved a 3D visual experience that intuitively conveys the content while evoking a sense of future technology.

The museum's structured display of industrial evolution and technological development has earned it the prestigious Silver A' Interior Space, Retail and Exhibition Design Award in 2024. Recognized for its creativity, professional execution, and innovative design, Inovance Industrial has set a new standard for interactive museum experiences, inviting visitors to explore the legacy and ongoing growth of industrial civilization.


Project Details and Credits

Project Designers: Shenzhen Iwin Visual Technology Co., Ltd
Image Credits: Shenzhen Iwin Visual Technology Co., Ltd
Project Team Members: Shenzhen Iwin Visual Technology Co., Ltd
Project Name: Inovance Industrial
Project Client: Shenzhen Iwin Visual Technology Co.,Ltd


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